All-Star Campaign raises over $230,000 for children’s mentoring programs!
CALGARY, AB —Big Brothers Big Sisters of Calgary and Area (BBBS) is pleased to announce that more than $230,000 has been raised through the first ever All-Star Campaign in support of mentoring programs for children and youth.
Running throughout August, the campaign was supported by local philanthropist Gary Nissen and Qualico, who together matched every donation up to $100,000. An impressive line-up of All-Star athletes and community leaders used their profiles to help raise awareness, while local businesses supported the campaign by hosting fundraising events in the communities that BBBS serves.
“We are so grateful that this campaign was successful. Our programs rely heavily on donations from the community and we could not do the job of delivering critical mentoring programs to children and youth without them,” said BBBS President & CEO Karen Orser. “We want everyone who supported the campaign to know that every donation, every tweet and every conversation made a difference. Together, we’re helping children and youth become healthy and resilient, and building stronger communities.”
The All-Star Campaign replaced BBBS’ largest annual fundraising event, which was cancelled earlier this year because of the economic downturn in Alberta. It is just one of many fundraisers required each year so that BBBS can continue to serve the more than 2,000 children and youth currently benefiting from its mentoring programs. Since the onset of the economic downturn in Alberta, the organization has been struggling to meet a significant increase in demand for services in the face of an overall reduction in donations and resources.
“There are hundreds of children and youth currently waiting for mentors and every day, more and more parents and families reach out to us for support,” said Orser. “We will continue to appeal to the generosity of our community because there is truly no more important investment we can make than in helping young people overcome life’s barriers so that they can realize – and share – their full potential.”
For more information, please contact:
Rocky Hynes, Manager, Communications & Marketing
Big Brothers Big Sisters of Calgary and Area is a donor-supported, volunteer-driven organization founded on mentoring as a proven strategy for child & youth resiliency. Last year more than 2,000 families in Calgary, Airdrie, Cochrane, High River, Okotoks and surrounding areas participated in Big Brothers Big Sisters of Calgary and Area programs and services. Our mission is to impact the lives of young people and volunteers through the power of mentoring.