Calgary, Alberta — Big Brothers Big Sisters of Calgary and Area (BBBS) announced today the return of its annual fundraising campaign, All-Stars For Kids. For the second year in a row, the campaign will see local sports stars and Olympians using their public platforms to help raise funds in support of mentoring programs for children and youth.
Running throughout August, All-Stars For Kids is supported by Gary Nissen and Qualico, who together have pledged to match every donation up to $100,000. All of the money raised from the campaign will be used to create and nurture life-changing mentoring relationships for children and youth who are facing adversity and in need of support.
“The most impactful way of effecting change in our community is by supporting our future generation, making sure they are able to realize their potential and become productive, responsible community members,” said BBBS President and CEO Karen Orser. “As we will be saying throughout this campaign, Today’s Kids Are Tomorrow’s All-Stars.”
BBBS has enlisted a group of high profile athletes, media personalities and other supporters to help spread the word about the campaign. Calgary Flames star centre Sean Monahan, Canadian Olympic women’s wrestling champion Jasmine Mian, Olympic gold medal curler John Morris, and Calgary Stampeders Quarterback Bo Levi Mitchell are the featured All-Stars for the campaign.
Many local businesses have also stepped forward to host fundraising events throughout the month that will give the public additional opportunities to get involved.
Last year, BBBS served over 1,700 children and youth, many of whom are dealing with significant adversities such as death, substance abuse, mental health issues, and poverty. Research has proven that supportive relationships like those fostered by BBBS help children to overcome stressful life challenges so that they can grow into thriving, resilient adults.
“We all have an important role to play in ensuring that young people in our community have the support they need to realize their potential and achieve more,” said Orser. “When you support mentoring you are not just investing in the future of a child, you are making an investment in the future of our community.”
A study by the Boston Consulting Group found that every $1 invested in mentoring by BBBS returns $18 to society. Children who have been mentored are more likely to finish high school, earn more in their lifetime, give back to their community, and live healthier lives.
BBBS is inviting the public to support #AllStarsForKids by donating, participating in community events, and sharing their own mentoring stories on social media. For more information, visit allstarcampaign.ca.
For more information, contact:
Rocky Hynes, Manager, Communications & Marketing