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All-Stars For Kids is back!

LOCAL ALL-STARS GO ‘BIG’

Paralympian snowboarder Michelle Salt joins All-Star roster

Calgary, Alberta — All-Stars for Kids is back, and it’s ‘BIG’ger than ever! Throughout the month of August, an impressive line-up of local sports stars and Olympic athletes will be using their All-Star power to help raise funds in support of Big Brothers Big Sisters (BBBS) mentoring programs for children and youth, this time with a higher fundraising target than ever before.

Click to watch the campaign launch video

Returning champions Qualico and Gary Nissen have deepened their commitment to mentoring by increasing the campaign matching pool to $125,000. All month long, donations up to that amount will be matched dollar for dollar, bringing this year’s fundraising goal to $250,000. In its first two years, All-Stars for Kids raised just under half a million dollars.

“Thanks to the generosity shown by our community through this campaign, we have been able to empower hundreds of life-changing mentoring relationships for children and youth who are dealing with challenges that no one should have to face alone,” said BBBS President and CEO Karen Orser. “We are very excited to bring this year’s campaign to life so that we can ensure that even more kids have the supportive relationships they need to become resilient and realize their full potential.”

New to the All-Star roster this year is Paralympian snowboarder Michelle Salt. In 2011, a motorcycle accident left Michelle on life support for seven days and caused her to lose her right leg above the knee. She chose to see the opportunity in her tragedy and within eight months, got back on her snowboard and became the first female Canadian Paralympic snowboarder.

“For me to be able to show my support for kids in my role as an athlete, and where I am in life, is really a full circle moment,” said Michelle. “I had mentors growing up and, without those mentors, I wouldn’t be half the athlete or the person that I am today – resilient and strong.”

Michelle joins returning All-Stars: Stampeders Quarterback Bo Levi Mitchell; Sean Monahan from the Calgary Flames; Canadian Olympic women’s wrestling champion Jasmine Mian; and Olympic gold medal curler John Morris, as well as a list of All-Star Ambassadors.

Click for the full list of All-Stars

Many local businesses have also signed up to host their own special fundraising initiatives, giving the public another way of donating and taking part in the campaign.

Last year BBBS created over 1,600 mentoring matches for children and youth who are dealing with adversities such as family violence, divorce, mental health issues, and poverty. Research has proven that supportive relationships, like those fostered by BBBS, help children to become resilient and thrive.

BBBS is inviting the public to support #AllStarsForKids by donating, participating in community events, and sharing their own mentoring stories on social media. For more information, visit allstarsforkids.ca.


For more information or to schedule an interview, please contact:
Rocky Hynes, Manager, Communications & Marketing
T 403.215.3599
E rocky.hynes@bigbrothersbigsisters.ca